How we define "marketing" is costing more than the budget
Very powerful paradigm shifting piece.
This flips the usual script so powerfully. The “artificial distinction” you call out nails it: marketing isn’t some bolt-on function, it’s the expression of the business itself.
Very powerful paradigm shifting piece.
This flips the usual script so powerfully. The “artificial distinction” you call out nails it: marketing isn’t some bolt-on function, it’s the expression of the business itself.