The 10 Commandments

Based on "This Is Not Marketing" - The 21st Century Marketing Manifesto

I. Thou shalt not mistake motion for progress

Posting daily is not strategy. Activity is not achievement.

II. Thou shalt not worship at the altar of vanity metrics

Followers, likes, and impressions mean nothing if they don't move your business forward.

III. Thou shalt not perform authenticity

Authenticity cannot be manufactured, scheduled, or scaled. It either exists or it doesn't.

IV. Thou shalt not sacrifice substance for speed

Better to say nothing than to say nothing well.

V. Thou shalt not optimize for the algorithm over the human

Serve your audience, not the machine.

VI. Thou shalt not rent what you should own

Build your own audience, your own platform, your own relationships. Stop sharecropping.

VII. Thou shalt not confuse noise with signal

In a world of infinite content, scarcity and selectivity are your competitive advantages.

VIII. Thou shalt not chase every trend

While others pivot to the platform du jour, focus on timeless principles that outlast algorithms.

IX. Thou shalt not measure what doesn't matter

If it doesn't connect to revenue, relationships, or reputation, stop tracking it.

X. Thou shalt not accept "because everyone else does it" as strategy

The fact that it's common doesn't make it effective. Question everything, especially the obvious.

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We are not here to play the game. We are here to change the rules entirely.